For four generations, the Gelsinger family has provided the Crescenta Valley area with the finest quality meats and hand-crafted delicatessen. Founded in 1932 by Peter Gelsinger, Gelsinger Meats began as a small counter in the Montrose Economy Market. Joined by his son, Ron, in 1951 and later his grandsons, Kirk and Kevin, and granddaughter, Kerri, the family business continued to expand to become the neighborhood's favorite full-service butcher and delicatessen serving generations of local families their favorite quality meats and specialty sandwiches as well as their Thanksgiving Turkeys and Christmas Roasts.

In 2002, the Gelsinger family closed the market and opened Zeke’s Smokehouse, a family-friendly BBQ restaurant featuring slow-cooked, hickory smoked regional BBQ. To continue the tradition of providing quality meats and holiday favorites, the Gelsinger family later opened Gelsinger’s Amber Road, a specialty market offering a wide variety of premium Extra Virgin Olive Oils and Balsamic Vinegars along with a selection of specialty meats.

Today, with the same hard driven dedication and attention to quality and service, Peter's grandchildren and now great-granddaughter, Sarah, have opened Gelsinger's Meats, Market and Deli. Located in the newly expanded location where Amber Road used to be and just around the corner from Zeke’s Smokehouse, the new market and deli is a contemporary spin on the old Gelsinger Meats. The new deli counter brings back the best of the old Gelsinger’s made-to-order deli sandwiches along with new specialty sandwiches and salads. In addition to a variety of Gourmet Olive Oils and Aged Balsamic Vinegars, the market offers an assortment of Gelsinger family favorites, such as marinated Pinwheel Steaks, Teriyaki Chicken Kebobs, Rotisserie Chickens, Quiches, and Garlic Spread. The market also introduces new and exciting cuts of meats, for instance, Waygu and Grass-Fed beef, as well as House, Made Artisan Salami and Dry Aged Steaks.